For San Francisco and Bay Area startups and consumer brands getting ready to launch
We find the creators your buyers already watch, send them your product early, and build the launch moments they film and the press can cover.
Tell us what you're launching and who buys it. Before we meet, we put together who your buyers watch and what got your competitors talked about, for free.
You keep it whether we work together or not.
The channels your kind of buyer follows, and which of them already take sponsorships.
The launches, boxes and moments that got them press and creator posts, and the ones that went nowhere.
The first creators to send your product to, and the one moment worth building your launch around.
Pick a slot, and tell us in the form what you're launching and when.
You get what we found in writing, before the call.
Which creators first, which moment, and what to do in the weeks before launch.
We're small, so no sales team. You'll talk to Alice or Dennis.
Each card says what happened, what it shows a startup, and links to the page we read it on.
Google and Domino's, 2019
Google sent its new Pixel 4 to more than 50 influencers inside a Domino's pizza box. The box read "Hot, Fresh and Hands-Free", to show off what the phone could do without touching it.
What it shows
The phone came inside the one moment you'd want it hands-free, so the unboxing told the story with no script. That's the kind of creator box we plan around a launch.
Source: Campaigns of the World
Airbnb, 2023
Airbnb turned a coastal house into Barbie's Malibu DreamHouse, hosted by Ken, with two free one-night stays on July 21 and 22. Time Out put it simply: those were the nights everyone else would be out watching Barbie.
What it shows
Airbnb didn't sponsor the film. It made something of its own that people wanted to talk about while the film was everywhere. We look for the moments your buyers are already watching, and give creators a reason to bring you into them.
Source: Time Out
Startups and consumer brands in San Francisco and the Bay Area that sell to people, have something launching, and want it talked about where their buyers already spend time.
It's your launch, and you want the people your buyers trust talking about it, before and after the press does
You own the launch budget, and want it spent on creators you can track to a sale
You own the press side, and want a creator side that fits the story you're telling reporters
We match your buyer to creator audience data, and start with the ones whose followers would really want your product.
We send your product to creators weeks before launch and make sure they like it, so the first posts sound like the creator's own.
A PR box people want to film, a launch stunt, or a quick reaction to something in the news, planned so the press has a story too.
We set up a coupon code or a UTM link for each one. That lets us see exactly how many customers come in through each influencer, and how many keep buying.
Your value propositions, how you want the product framed, and what your competitors got coverage for.
Where you sell and ship, and which markets to go after first.
Your audience against creator data: who watches whom, and where.
Product goes out first, and we build the relationship before talking about fees.
The box, the stunt or the news hook, and your value propositions front and center in every brief. We review every single ad before it goes live to keep quality and messaging on point.
Which creators brought in customers, and which ones to keep for the next launch.
We find creators, send product, write briefs and review every post before it goes live.
In a lot of cases we land a rate low enough that the savings alone offset our fee.
They keep the reporters, we take the creators, and both tell the same story.
We vet creators so you're never gambling on someone who'll underperform or go off-brand.
Influencer Advisory has worked across 55+ brands over the last year.
Influencer AdvisorySan Francisco PR Agency is the PR and launch side of Influencer Advisory, an influencer marketing agency. Alice and Dennis run it from Toronto, Canada, and work with San Francisco and Bay Area brands remotely.
A PR agency gets other people to talk about you, people you don't pay to say it, from reporters to podcast hosts to creators. Most firms in the city focus on reporters. We focus on the creators your buyers watch, and the launch moments both can cover.
By giving a reporter something new to write about, and a reason it matters now. A launch that creators are already filming, a PR box people talk about, or a reaction to the news gives them that. Fewer, bigger stories usually do more than a long list of small ones.
The good kind is. A creator talking about you because they like the product carries the same weight as a reporter writing about you. A one-time paid post is closer to an ad, and buyers can tell.
No. Alice and Dennis run Influencer Advisory from Toronto, Canada, and we work with San Francisco and Bay Area brands over calls and shared docs. The creators your buyers watch aren't in one city either.
We find the creators your buyers already watch, send them your product early, and build the launch moments they film and the press can cover.
